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From a Push to a Pull Economy

In the Pull Economy, you respond to customer ‘pull’ forces, rather than rely on old-fashioned Supplier Push. The market isn’t made and shaped by a supplier driving demand through advertising (the old post-war model), but by customers and suppliers together shaping the market. When working out how you can adapt your processes to ‘Customer Pull’ forces, it’s useful to take a quick look at how Toyota pioneered the Pull approach, building it into its production techniques decades ago. Here’s a Slideshare that does that (click on the ‘play’ button to advance the slides).


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