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Tesco takes on Bill Gates

Just to prove competition really can come from anywhere:

“This week Tesco launched its own-brand computer software, taking it head-to-head with Microsoft, the world’s largest software company.

An initial range of six titles, which will include office software and security suites, will sell for less than £20 each.”

About time someone broke the illusion that the mass of Microsoft office products are anything more than commodity stuff now. Who’d have thought it would be Tesco?

I love how daring and unexpected they are under the leadership of Sir Terry Leahy. More please.


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