• The 60 Second Leader
  • Seven Secrets of Inspired Leaders
  • The Little Book of Leadership
  • Leadership Hub for Corporates
  • Learning to Live with Huntington's Disease
 

Too much choice

Too much choice will actually stop a lot of people from buying. See Barry Schwarz’s book The Paradox of Choice.

And here’s a Borat clip spotted on Lee McEwan’s Serendipity Book to prove it. Click on the big ‘play’ button in the middle then the small one bottom left:


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