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Leadership lessons from Bruce Springsteen

Remember the Four Ps of Marketing? As part of his 100 Ways To Succeed series of occasional posts, past Leaders in London speaker Tom Peters lists The Boss’s 6 Ps as:

Passion!
Persistence!
Partners!
Performance!
Painstaking!
Presence!

The actual Boss he is talking about, from whom he suggests all bosses should learn, is Bruce Springsteen, whom Peters had just seen in concert, which is what inspired him to pull together his Six Ps.


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