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Movies: When the user becomes the director

..and the script-writer. Well, kind of.

The producer / consumer split is blurring everywhere. Instead of providing a fully-formed final product to the end-user, it’s becoming increasingly common to involve them/us in its creation. Hence Alvin Tofler’s word ‘prosumer’ to describe this emerging change.

Anyway, you know all that. It’s just a preamble to introduce the latest example of it happening. Wired’s online magazine features the latest interactive movie technique that lets the viewer steer the path that the story takes:

Viewer’s Cut: Interactive Film Gives Editing Tools to You

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