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It’s always the year of the customer

Talking of Gary Hamel (see previous post), I’ve just come across this, from him, which made me laugh:

“Not so long ago, IBM celebrated “The Year Of The Customer.” One wonders what the company celebrated in other years – “The Year of the Monkey?” perhaps?”

It’s in the foreword to Stuart Crainer’s very readable book The Ultimate Business Library: 50 Books That Made Management, which I am working through at the moment.


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