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How leaders write great speeches

Lincoln was once asked how long it had taken him to write the one-page Gettysburg Address, the seminal speech that united a nation.

He replied “All my life.”

Great speeches don’t come from speech writers, which most CEOs resort to. Nor are great speeches made with Powerpoint, which the rest of us mere mortals have to make do with in lieu of speechwriters. It’s deceptively simple: be yourself. People respond to authenticity.


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