No-one believes your advertising

What generates excitement about your products or services?

Radio 0%
Billboards 1%
TV ads 4%
Print ads 4%
Magazines 15%
Referral by colleagues or family 40%

See: we’re in the referral economy now.

Source: Euro RSCG Worldwide survey into what gets people excited about consumer electronics products

Tags: Advertising, customer+advocacy, customer+service

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