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Three is a magic number

When it comes to leader communication, three is a magic number.

Our brains are hardwired to remember information more easily when it is grouped into three. Yet the Powerpoint default slideset always gives you four bullet points to fill. Say no more. The power of three: as easy as A, B, C; as clear as 1, 2, 3.

Rudy Giuliani, the former mayor of New York, tells us there are three keys to leadership:

1. If you are going to lead be optimistic. If you’re not, you’re followers can hardly be expected to be.
2. If you don’t love people, do something else.
3. Be absolutely clear on what you stand for.

The substantive points in Giuliani’s threesome are powerful enough. But, the fact that he groups them into three makes them even more memorable. The Power of Three: It’s a useful communications tool to keep in your leader’s toolkit.


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