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Using Twitter to Reach Out to Customers

I like this example of how The Geek Squad uses Twitter, from Shaun Smith’s Customer Experience blog:

One of my favourite brands is The Geek Squad. The other day, one of their Special Agents was fixing my computer and as always, was giving me great advice on technology in general. He told me that The Geek Squad and their partner, the Carphone Warehouse, use the search functionality on Twitter to find people who have problems with their handsets and technology and then send a message to them offering help and advice-even when these people are not their customers.

More from this post here.

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