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Letting customers ‘co-create’. Young people and companies seem to do this naturally

This is a bit self-indulgent. It’s my younger son playing piano with his uni housemates in their band. What intrigued me is why he is doing it quite like this. So, I asked him.

It’s because one of their ‘fans’ asked. It says so on-screen partway through the video clip. It reminded me of when a CD Baby customer asked for a squid in answer to the question on the form ‘Anything else you want?’ and was sent one (look it up on You Tube). Younger people, bands, companies seem to have far less problem with this adaptation of what they do in response to what customers ask – turning it into a quirky feature.

Anyway, here’s the blindfolded piano player and his musical friends to illustrate the point:

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